|Hatch 22, Rockwell Mall Branch|
I am not the biggest fan of neutral colors, but when done right even I can think it is very beautiful. And that was exactly what my first impression was. There was the right balance of neutral and colors.
I do like the contrast of the vibrant chalk writing against the dark brown background. Without, it may not look as inviting. Their motif is: Classic meets the Now!
The chalkboard is probably a nod to the classic and old school food joints but the rest of the design is very modern. On the glass wall, you can see what looks like a menu to give customers an idea of what they serve.
I've been to many restaurants, and ambiance is very important to me. People don't always just go to a restaurant to eat food, I think part of the enjoyment is the ambiance.